![]() ![]() UK regulators, bizarrely, choose to ignore this illegal corporate activity. ![]() “Meanwhile, a large losing, perhaps vulnerable customer who is rated 2.0 or above will be encouraged to lose more, using promotions, even no-cost invites to big sporting events.”Ĭhappell added: “Most of the techniques used to collect customer data are legal but some are not. For example, a customer who is rated 0.01 will be allowed a 10p bet instead of a £10 one. ![]() “If a customer is seen as potentially unprofitable, they will not be allowed to place the bet they want. It shows how customers are ruthlessly rated. He said: “This leaked document is one example of how gambling corporations profile customers from the moment they open an account. He has told how he now has to sneak into shops in the hope of being able to place bets because of his history of big wins.īrian Chappell, of betting pressure group Justice for Punters, believes bookmakers now run a “bankrupt or ban” policy. Meanwhile, statistician and professional gambler Tom Brownlee has described being blocked by every major online betting firm. She was appointed CBE for services to the community and business in 2012. One gambling addict who spoke to the Sunday Mail anonymously described how her life had been torn apart after she lost her life savings and spiralled into debt on the bet365 website.ĭenise Coates, the multi-billionaire founder of bet365, paid herself a record £265million last year. While these documents relate to Ladbrokes, campaigners, punters and politicians have told how they believe the practices outlined are widespread through the betting industry. VIP and HVCs, meanwhile, were stake factored between 2.00 and up to 5.00 – meaning between 200 and 500 per cent of their intended bet could be put down. Campaigners hail boost in fight for Scots gambling addiction clinic.While new accounts were rated at 1.00 (meaning the customer could place the amount they want), that can quickly move to 0.10 or even 0.01 per cent for “unprofitable business” or accounts the company believed were being influenced by computerised “bots”. The internal documents – which the firm claims are now outdated – state: “Client Risk is responsible for assessing customers and allocating an appropriate Stake Factor, where SF is an indication of customer value.” It goes on to describe how the Stake Factor determines the percentage of a system-generated standard bet a customer is allowed to place. Meanwhile, those at the other end of the spectrum were limited to as little as one pence for every pound they want to stake. There have also been claims of customers being offered cash-back incentives after heavy losses in order to keep them betting. Bet365 founder Denise Coates (Image: Getty Images) ![]()
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